Marshmallow crème is an American food item. It is a very sweet,
spreadable, marshmallow-like confection. Marshmallow crème and
peanut butter are used to create a Fluffernutter sandwich. In
addition, marshmallow crème and Nutella can be spread on graham
crackers to emulate smores.
popular brand of marshmallow crème, sold principally in the
Northeastern United States, is Marshmallow Fluff. It is also
available in Canada and in some north European supermarkets
(Scandinavia and Germany) in standard, raspberry and strawberry
flavor. Its ingredients consist of corn syrup, sugar syrup,
vanilla flavor, and egg whites. Ricemellow Crème, manufactured by
Suzanne's Specialties, Inc., is a common vegan equivalent.
Around the beginning of the 20th century, Somerville,
Massachusetts resident and inventor of the product Archibald Query
started selling his version door-to-door. He soon afterward sold the
recipe to two candy makers in Lynn, Massachusetts, H. Allen Durkee
and Fred Mower, for $500. The product first hit supermarket shelves
in cans as Toot Sweet Marshmallow Fluff in 1917. The first two words
were dropped soon after, and the packaging changed to a glass jar in
the 1940s. Today, the Durkee-Mower company is one of only three
companies in North America to produce marshmallow crème, the others
being Kraft Jet-Puffed Marshmallow Crème and Solo Marshmallow Crème.
"Fluff" continues as a regional tradition in the Northeast United
States. One popular use is in the marshmallow fluff and peanut
butter sandwich (Fluffernutter).
In 2006, Somerville celebrated Query's original creation of Fluff
with a festival in Union Square titled What the Fluff? that included
a science fair, gallery show and cooking contest, all oriented
around Marshmallow Fluff.