Velveeta is the brand name of a processed cheese product
first made in 1918 by Swiss immigrant Emil Frey of the Monroe
Cheese Company in Monroe, New York. In 1923, The Velveeta Cheese
Company was incorporated as a separate company, and was sold to
Kraft Foods in 1927. The product was advertised for its
nutrition. Velveeta is labeled in the United States as a
"Pasteurized Prepared Cheese Product".
Marketing and advertising
currently sold in the United States, Canada, Hong Kong,
Philippines, and South Korea. At one time it was also sold in
the United Kingdom and in Germany (as "Velveta"). A similar
product is sold in Australia as "KRAFT Cheddar".
For a time during the 1980s, Velveeta used the advertising
jingle, "Colby, Swiss and Cheddar, blended all together" in its
U.S. television commercials to explain its unique taste.
Milk - Velveeta
contains milk as well as whey, making it unsuitable to lactose
intolerant or lactose sensitive individuals.
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