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Velveeta

Velveeta is the brand name of a processed cheese product first made in 1918 by Swiss immigrant Emil Frey of the Monroe Cheese Company in Monroe, New York. In 1923, The Velveeta Cheese Company was incorporated as a separate company, and was sold to Kraft Foods in 1927. The product was advertised for its nutrition. Velveeta is labeled in the United States as a "Pasteurized Prepared Cheese Product".

Marketing and advertising
Velveeta is currently sold in the United States, Canada, Hong Kong, Philippines, and South Korea. At one time it was also sold in the United Kingdom and in Germany (as "Velveta"). A similar product is sold in Australia as "KRAFT Cheddar".

For a time during the 1980s, Velveeta used the advertising jingle, "Colby, Swiss and Cheddar, blended all together" in its U.S. television commercials to explain its unique taste.

Dietary restrictions
Milk - Velveeta contains milk as well as whey, making it unsuitable to lactose intolerant or lactose sensitive individuals.

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