Showman Florenz Ziegfeld, Jr. Was Born
Raymond Loewy Designed His Dream Car
March 22, 1961
If you could design your dream car, what
would it look like? Industrial designer Raymond Loewy made his
dream come true on March 22, 1961, when he designed a sleek,
futuristic sports car called the Avanti. Sherwood Egbert,
president of the ailing Studebaker Corporation, asked Loewy to
design a car bold enough to capture people's imagination and
boost the company's sagging sales. Did the plan work?
Loewy and his team of designers showed a sample Avanti to the
public in 1962. The car received rave reviews, but because of a
series of production problems, the public had to wait to drive
it. Studebaker Corporation closed in 1963, and it wasn't until
1965, when the Avanti Motor Corporation was formed, that the
Avanti went back into production. Does the Avanti capture your
imagination? What other things do you think Loewy designed?
During his career, Raymond Loewy helped establish the
profession of industrial design (the design of products made by
large-scale industry for mass distribution). He became well
known in the 1930s and 1940s for his distinctive design of a
wide range of household products. In 1945, he formed Raymond
Loewy Associates with five partners, the largest industrial
design firm in the world, creating appliances, cars, furniture,
interior designs for homes, offices and even a luxury cruise
ship. In 1951, Loewy designed the state-of-the-art "Look"
Raymond Loewy was also a "space age" designer.
From 1967 to 1973, he worked for NASA (the National Aeronautics
and Space Administration), producing interior designs for the
Apollo and Skylab spacecrafts. Talk about a challenge. He had to
create a livable space for astronauts in awfully cramped
What do think of Loewy's design for this
Teenage Room on the S.S. Brasil? Try to design your own
futuristic car or bedroom and share your design with others. It
could capture someone else's imagination.